The ninth rule of the ethics of means and ends is that any effective means is automatically judged by the opposition as being unethical.
It does not matter what you know about anything if you cannot communicate to your people. In that event you are not even a failure. You’re just not there.
— Saul Alinsky 1909-72
- Power is not only what you have but what the enemy thinks you have.
- Never go outside the experience of your people.
- Wherever possible go outside the experience of the enemy.
- Make the enemy live up to their own book of rules.
- Ridicule is man’s most potent weapon.
- A good tactic is one that your people enjoy.
- A tactic that drags on too long becomes a drag.
- Keep the pressure on.
- The threat is usually more terrifying than the thing itself.
- The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.
- If you push a negative hard and deep enough it will break through into its counterside.
- The price of a successful attack is a constructive alternative.
- Pick the target, freeze it, personalize it, and polarize it.