Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. Archimedes
From the book:
In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty table of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth [Connectors, Mavens and Salesmen]…
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all it is a road map to change, with a profoundly hopeful message – that one imaginative person applying a well-placed lever can move the world.
— The Tipping Point: How Little things Can Make a Big Difference, Malcolm Gladwell, Little, Brown and Company, 2000.